April 9, 2018, The Red Dot jury has made its decision: After all of the products submitted were tested and assessed individually in the course of an evaluation process spanning several days, Keyed Cable Lock for Surface Pro, Kensington, received the distinction “Red Dot”. The panel of experts awards the internationally recognized seal of quality only to products that win them over with their high design quality.
Unique Security Device designed exclusively for Surface Pro hailed for Innovative Design:
Providing the trusted protection that has made Kensington The Professionals’ Choice™ in laptop security for over 25 years, Kensington’s Keyed Cable Lock sets the standard for securing Surface Pro. Providing vigorously tested, non-invasive locking technology that is supported by Kensington’s innovative common keying system, the Keyed Cable Lock is the only security solution designed exclusively for Surface Pro in partnership with Microsoft.
Attaching without the need for any tools or glue-on pieces, the lock quickly and easily connects and disconnects from the kickstand of the Surface Pro. The non-invasive locking technology is supported by anti-scratch protection so users can conveniently secure a Surface Pro without marring its aesthetics or impacting its hardware warranty.
The strong lock head of the Keyed Cable Lock features patented anti-pick Hidden Pin Technology. Its plastic sheath-covered carbon steel cable resists and deters cutting attempts and offers the same level of cut-resistance and theft-deterrence as thicker cables while at the same time offering unparalleled mobility.
Evaluation platform for good design:
The Red Dot Award: Product Design has roots dating back as far as 1955 and determines the best products created each year. In 2018, designers and manufacturers from 59 countries submitted more than 6,300 objects to the competition. True to the motto “In search of good design and innovation”, a jury comprising roughly 40 members assessed the products individually based on the original. The strict judging criteria, which include level of innovation, functionality, formal quality, ergonomics and durability, provide a frame of reference which the jurors then complement with their own expertise.
A choice of three different distinctions are awarded: The Red Dot: Best of the Best is reserved for the best products in a category, while the Red Dot is the distinction for high design quality. An Honourable Mention is awarded for a particularly well-executed aspect of design work.
“I want to congratulate the award winners sincerely on their wonderful success in the Red Dot Award: Product Design 2018. Success in the competition is proof of the good design quality of the products and once again shows that companies are on the right path. When I speak about good design, I am referring to more than just an attractive product. All of the products are characterised by outstanding functionality. This demonstrates that the designers have understood their clients and their needs”, said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.
Celebration to honor:
The winners will be celebrated at the Red Dot Gala on 9 July 2018. The Red Dot: Best of the Best laureates will receive their well-deserved trophies on stage at Essen’s opera house, the Aalto-Theater, during the award ceremony. At the subsequent Designers’ Night in the Red Dot Design Museum Essen, the Red Dot laureates receive their certificates and can all celebrate their success together in the midst of the award-winning products, as the aftershow party is simultaneously the exhibition launch: For a four-week period, the special exhibition “Design on Stage – Winners Red Dot Award: Product Design 2018” will feature the award-winning innovations as part of the world’s largest exhibition of contemporary design.
The day of the Red Dot Gala coincides with the publication of the Red Dot Design Yearbook 2018/2019, which showcases all of the year’s winning products. In addition, they can be found in the Online Exhibition, the Red Dot App and on Red Dot 21 from that date.
Be the proud owner of an award-winning product, that will keep your Surface Pro safe.
About the Red Dot Design Award:
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of outstanding design quality. Further information available at www.red-dot.de.
Press contact Kensington:
Amy Turpie
1500 Fashion Island Blvd, 3rd Floor
San Mateo, CA 94404
Telephone: 650.267.2664
globalmarketing@kensington.com
Press contact at Red Dot:
Julia Hesse
Junior PR Manager
Red Dot GmbH & Co. KG
Gelsenkirchener Str. 181
45309 Essen, Germany
Telephone: +49 201 30104–58
j.hesse@red-dot.de
www.red-dot.de/presse
Notes to editors
About Kensington
Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business and home office professionals around the world for more than 35 years. Kensington products empower people to dynamically interact with content, creating a better working experience for productive performance. In both office and mobile environments, Kensington’s extensive portfolio of award-winning products provides trusted security, desktop productivity innovations, and ergonomic well-being. Our core competencies in engineering, industrial design, product quality and responsive customer support make Kensington The Professionals’ Choice™.
Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.
Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions.